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The ability to procure discounted merchandise from a well-known retailer via the internet provides consumers with access to a diverse array of products from the comfort of their own homes. This method of acquisition allows for a broader selection than might be available at a physical location and often includes end-of-season or overstocked items from various brands. A consumer might, for example, purchase designer clothing or home goods at prices significantly lower than retail.

The significance of this purchasing method lies in its convenience and potential cost savings. Individuals residing in areas without a physical presence of the retailer can participate in the discounted offerings. Historically, access to these deals was limited to those who could visit brick-and-mortar locations, thus restricting participation based on geographical proximity. The shift to this digital format expands the consumer base and offers a competitive advantage in the retail marketplace.