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An establishment located in the eastern part of a geographic region that provides a range of specialized services relating to aesthetic enhancements and personal care. These businesses typically offer services like hair styling, nail treatments, skincare, and cosmetic applications, staffed by trained professionals.

These centers play a role in the local economy, providing employment opportunities and catering to the demand for self-care and appearance enhancement. Historically, such establishments have evolved from basic grooming services to comprehensive beauty and wellness destinations, reflecting societal trends and advancements in cosmetic technologies.