iherb

The online retailer iHerb offers a range of skincare products from the South Korean brand Beauty of Joseon. This brand draws inspiration from traditional Korean beauty secrets and formulations used by women during the Joseon dynasty. The product selection available through iHerb typically includes items such as serums, sunscreens, creams, and masks formulated with ingredients like rice water, ginseng, and green tea. These offerings aim to provide solutions for various skin concerns, including hydration, brightening, and anti-aging.

The popularity of such Korean beauty brands stems from a focus on gentle yet effective ingredients, coupled with an emphasis on preventative skincare practices. The historical context of utilizing natural ingredients within Korean beauty traditions contributes to the brand’s appeal, offering a perceived blend of time-tested wisdom and modern scientific advancements. Purchasing these products through iHerb provides international accessibility, allowing consumers worldwide to experience the benefits of these traditional-inspired formulations.