governance

The processes, policies, and standards that guide the appropriate and responsible use of social media platforms constitute a framework for oversight. This framework addresses a spectrum of concerns, including data privacy, content moderation, brand protection, legal compliance, and reputation management. For example, an organization might implement a policy that dictates employee conduct on social media channels when representing the company.

Effective oversight in this area is vital for mitigating risks, maintaining public trust, and ensuring adherence to relevant regulations. Historically, organizations approached social media with limited formal structure, leading to potential brand crises and legal liabilities. The increasing awareness of these risks has driven the development of more comprehensive and structured approaches.